People always like to buy something new an innovative. This has always been known by cell phone manufacturers. Even when almost everyone has a cell phone, the sales keep coming in because there will always be new models to choose from with new features that make their mouth water. Car makers and sellers should get their cue from the cell phone industry and realize that the automobile industry is being revived by new technology, like what's in this Mercury Mariner engine (left), that makes owning new cars as attractive as owning new cell phones.
While it's true that cell phones and cars aren't the same, it's hard to deny that the appeal of cool technology will never dampen in consumers. It's a fact that sales of new hybrid cars are going up even as sales of petroleum automobiles remain down. Ford has announced in December 2009 that sales were up 67% for its hybrids in spite of the dim forecast for the auto industry that has an overall slump of 11%.
Hybrids like the next generation Ford Escape (top; left) remain expensive and rare but the demand for them is increasing due to curiosity with the new engines and stricter environmental laws imposed by states like California in the US. In November 2009 alone, nearly 32,000 hybrid units were sold. Ford attributes the increase in sales to the release of the new hybrid models that are expensive, yet are practical due to rising fuel prices and the economic downturn.
It's likely other manufacturers will see the trend and follow suit in producing more hybrids. Making them almost the same price as conventional combustion engines will make them more popular and that will likely increase sales even more.
This isn't a hybrid. In fact, it's far from it! But, it's a scale replica of Eric Clapton's car - a 250 GT Berlinetta! Don't worry, it won't pollute your room. Click here or on the image to order.
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Saturday, January 2, 2010
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